Q1: Let’s start from the beginning—can you tell us a bit about who you are, what you do, and how your journey in music and design began?

I’m a senior producer and project manager at Vita Motus Design Studio, and I also manage artists and run a company called Sonus Club. Sonus works with electronic artists in both a management capacity and through creative services that support their vision, like rollout planning, visual content, and brand direction.

My journey into music and production really started as a rave kid in college. I fell in love with electronic music, and the first festival I ever went to I was actually volunteering. That experience flipped a switch. I knew immediately I wanted to be on the inside of these worlds, helping to make them happen.

From there, I just kept finding ways in. I did everything from scanning tickets to working box office and catering. I kept saying yes to anything that got me closer to the work. That eventually led to internships with Do LaB and Insomniac, and then into freelance work in artist services and creative production. I held a senior role at Intersect Festival, which was a major stepping stone, and eventually I landed at Vita Motus. I started as a production coordinator and worked my way up over the last 5 years.

At the same time, I started managing a friend’s artist project on the side, and that took off. He ended up signing to the label of a headline global DJ, which led me to take on another client and build what became Sonus Club. Everything has grown from that original hustle and curiosity that started with volunteering.